Announced today, Live Nation has partnered with Toronto rapper Drake to open History, a new 2,500-seat concert venue.
Located at 1663 Queen Street East, the venue will be open for up to 200 concerts, galas, and community events annually. The venue includes a convertible general admission area as well as reserved seating configurations.
It takes guts to open a live music venue during a pandemic: “Some of my most memorable shows were playing smaller rooms like History (and) I wanted to take those memories and what I learned to create an incredible experience for both the artists and the fans,” said Drake in a press release statement.
Live Nation executives Michael Rapino and Riley O’Connor said they saw the venue as a good opportunity, and thanked Drake for helping make the new venue become a reality.
“History will provide guests with unrivalled up-close experiences with their favourite artists in Toronto,” said O’Connor. “…We take pride in and expect History to become an important part of the community.”
The venue will be the second new venue within the 2,500 seat range. Last winter Massey Hall announced they would be expanding the ongoing revitalization project to become a multi-stage music complex.
Timing is everything: The announcement of the joint venture on Tuesday comes ahead of Ontario’s planned re-opening as the province moved towards gradually opening lockdown restrictions, including the opening of the city’s cultural venues.
History plans to open on Oct. 22, 2021 with a concert by the rock band All Time Low.
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