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Ludwig Van
Toronto Montreal

THE SCOOP | Two Major Canadian Alt Weeklies Shift Focus Away From Arts Coverage

By Michael Vincent on June 11, 2020

Announced in a letter to shareholders on June 9, Media Central CEO Brian Kalish has stated they will shift Now Magazine and the Georgia Straight’s focus away from the arts coverage.

“We have re-focused editorial categories at NOW Magazine and the Straight to ensure we’re capturing our readers requirements around new markets, e.g., eliminating a focus on venues and arts and instead driving a focus on health, education, finance and esports.”

Media Central acquired a cash-strapped NOW Magazine for $2M in November 2019, and in February 2020, acquired Vancouver’s Georgia Straight, which has been operating for 53 years.

While both publications have a long history of reporting on local arts events happening in Toronto and Vancouver, Media Central is looking to shift editorial focus towards newer, more lucrative growth areas which are closely aligned with marketing and sales.

“We have implemented a new omnichannel approach to publishing, one that merges: Editorial with Marketing and Sales. This is a fundamental change in how the legacy titles we purchased had been operating for the past 40 to 50 years.”

The company has responded to the decline in advertising revenue due to COVID-19 crisis by cutting monthly costs by $300,000. Kalish stated they plan to maintain more than half the cuts after advertising returns to normal.

The company has recently beta-launched ecentralsports.com, a new digital platform covering e-sports and e-gaming.

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Michael Vincent

Michael Vincent is the Editor-in-chief Ludwig Van and CEO of Museland Media. He publishes regularly and writes occasionally. A specialist in digital media for over 15 years, he has worked as a senior editor and is a former freelance classical music critic for the Toronto Star. Michael holds a Doctorate in Music from the University of Toronto.
Michael Vincent
Follow me
Follow me

Michael Vincent

Michael Vincent is the Editor-in-chief Ludwig Van and CEO of Museland Media. He publishes regularly and writes occasionally. A specialist in digital media for over 15 years, he has worked as a senior editor and is a former freelance classical music critic for the Toronto Star. Michael holds a Doctorate in Music from the University of Toronto.
Michael Vincent
Follow me
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Ludwig Van Toronto

OP-ED | To My Musician Friends: Be Careful Playing For Free Online

By Liz Parker on June 9, 2020

PR expert in the classical music field Liz Parker wonders about the wisdom of livestreaming for free during the COVID-19 pandemic.
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REMOTE | Nurhan Arman: ‘Talent Is Inclusive!’

By Michael Zarathus-Cook on June 12, 2020

Sinfonia Toronto's Nurhan Arman talks about plans for getting back on stage safely, and the organization's commitment to inclusion in the wake of the #BlackLivesMatter protests.
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WHO'S WHO | The Elora Singers Launchs New CD – 'This Love Between Us'

By Member on June 9, 2020

The Elora Singers announce the launch of the choir’s new recording, This Love Between Us, featuring works by Barbara Croall and Reena Esmail.
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