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Ludwig Van
Toronto Montreal

THE SCOOP | Two Major Canadian Alt Weeklies Shift Focus Away From Arts Coverage

By Michael Vincent on June 11, 2020

Announced in a letter to shareholders on June 9, Media Central CEO Brian Kalish has stated they will shift Now Magazine and the Georgia Straight’s focus away from the arts coverage.

“We have re-focused editorial categories at NOW Magazine and the Straight to ensure we’re capturing our readers requirements around new markets, e.g., eliminating a focus on venues and arts and instead driving a focus on health, education, finance and esports.”

Media Central acquired a cash-strapped NOW Magazine for $2M in November 2019, and in February 2020, acquired Vancouver’s Georgia Straight, which has been operating for 53 years.

While both publications have a long history of reporting on local arts events happening in Toronto and Vancouver, Media Central is looking to shift editorial focus towards newer, more lucrative growth areas which are closely aligned with marketing and sales.

“We have implemented a new omnichannel approach to publishing, one that merges: Editorial with Marketing and Sales. This is a fundamental change in how the legacy titles we purchased had been operating for the past 40 to 50 years.”

The company has responded to the decline in advertising revenue due to COVID-19 crisis by cutting monthly costs by $300,000. Kalish stated they plan to maintain more than half the cuts after advertising returns to normal.

The company has recently beta-launched ecentralsports.com, a new digital platform covering e-sports and e-gaming.

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Ludwig Van Toronto

THE SCOOP | The Metropolitan Opera And Union Paves The Way To Open Next Season

By Michael Vincent on July 6, 2021

After a marathon negotiation, the Metropolitan Opera and IATSE Local One reach a tentative agreement to return to work.
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THE SCOOP | Toronto Summer Music To Add In-Person Concerts

By Michael Vincent on July 15, 2021

Announced today, the Toronto Summer Music Festival will be adding a new series of live in-person concerts for the final week of the festival between July 26 to 31.
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THE SCOOP | Stratford Summer Music Announces Hybrid 2021 Summer Season

By Michael Vincent on July 8, 2021

Stratford Summer Music has announced programming for its upcoming 21st season.
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