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Toronto Montreal

THE SCOOP | SweetWater Music Festival Appoints New General Manager

By Anya Wassenberg on May 24, 2022

Natasha Bood (Photo: Joseph Fuda)
Natasha Bood (Photo: Joseph Fuda)

The SweetWater Music Festival Board of Directors has announced the appointment of Natasha Bood as General Manager effective June 6, 2022.

Bood replaces Paul Eichhorn, who held the post for about six and a half years.

“I’m delighted to be joining the team at SweetWater at this exciting time for the organization. I very much look forward to working with Edwin, the board, and volunteers,” noted Bood in a release.

A career in the arts…

Natasha Bood received a BA in Music from the University of Regina, and a Post-Graduate Diploma in Arts Administration and Cultural Management from Humber College in Toronto.

  • Natasha was the Executive Director of the Toronto Summer Music Festival and Academy from 2011-2018.
  • In 2015, she was awarded the John Hobday Award in Arts Management from the Canada Council for the Arts.
  • Prior to 2011, Bood worked in marketing at the Toronto Symphony Orchestra and was later Executive Director of the Regina Symphony Orchestra.
  • Natasha currently serves as Executive Director of the Editors Association of Canada, a role she’ll continue concurrent with her Sweetwater position.

“Natasha brings a wealth of experience and skills to the General Manager position,” said Sweetwater Board Chair Vivian McCaffrey in a media release. “We are excited about her joining the SweetWater team and confident she will contribute significantly to the ability of Sweetwater to build on its legacy and succeed in achieving our mission to deliver exceptional music and programs for our audiences.”

Bood and SweetWater Artistic Director Edwin Huizinga will be working to prepare for SweetWater 2022, to take place September 15 – 18 in Meaford and Owen Sound. The full September Festival program will be announced in June.

For more information, see here.

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