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THE SCOOP | Calgary Philharmonic Orchestra Drops Surprise Christmas Gift For All Canadians

By Jennifer Liu on December 7, 2017

Meludia Goes Live: Paul Dornian, President and CEO, Calgary Philharmonic Orchestra; Meludia Vice President Kevin Kleinmann, CPO donor Jeremy Clark, Meludia CEO Bastien Sannac, Calgary Philharmonic Orchestra Music Director Rune Bergmann. (Photo courtesy CPO)
Meludia Goes Live: Paul Dornian, President and CEO, Calgary Philharmonic Orchestra; Meludia Vice President Kevin Kleinmann, CPO donor Jeremy Clark, Meludia CEO Bastien Sannac, Calgary Philharmonic Orchestra Music Director Rune Bergmann. (Photo courtesy CPO)

The Calgary Philharmonic Orchestra has unveiled an early Christmas present for Canada’s classical music community at large.

Thanks to a landmark partnership with Meludia, an online musicianship resource, music literacy is now within easy reach of all internet users from within the country. The platform will be free to access from Canadian IP addresses until December 5, 2018.

Newly-installed for the Calgary Philharmonic’s 2017-18 season, music director Rune Bergmann wasted no time in implementing the initiative early in his tenure, together with the orchestra’s president and CEO Paul Dornian. “The first thing I thought when I came here: ‘this should be an orchestra for the world,’” Bergmann revealed at Wednesday’s news conference in Calgary.

CPO Mus.Dir. Rune Bergmann’s welcome message to Meludia users:

“Music literacy is a basic human right,” announced Kevin Kleinmann, vice president of Meludia. “You will not find a civilization or a society in this world who does not have music in their culture.”

The service is projected to reach up to 40 million people by December 2018, including 35.2 million Canadians and millions of visitors to the country. “To our knowledge, there’s never been an educational deployment of this size done anywhere,” said Kleinmann.

Kleinmann’s vision extends further than granting public access to the online platform: for him, the initiative will help fill concert halls in the longer-term. “If you have a musically-literate public, you’re going to have an audience. If they have ears that understand music more than just pretty melodies, they’re going to want to hear concerts.”

Meludia’s approach to music literacy is based on strengthening aural musicianship, in contrast to the visual nature of a conventional music theory education. Interactive modules adapt to users of all levels — from children, to uninitiated individuals, to professional musicians. Cognitive science is integrated into fun exercises, complementing music pedagogy methods such as Orff, Dalcroze and Kodály.

Coinciding with its pan-Canadian launch, Meludia is embarking on a tour across the country to introduce the platform to remote communities as well as institutions such as hospitals, Alzheimer’s and dementia care centres, schools, and prisons.

With this deployment, Canada joins Estonia and Malta in enabling nation-wide access to Meludia. Last year, Meludia was also made available to students and faculty at the Curtis Institute of Music.

Based in Paris, Meludia was a finalist in the 2015 SXSW Festival’s “Best Music Innovator” category. It is available as a mobile app as well as on the web.

The Calgary Philharmonic Orchestra/Meludia offer can be accessed here within Canada.

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Jennifer Liu

Jennifer Liu

Jennifer holds a master's degree in piano performance and is pursuing her degree in journalism at Carleton University. Previously, she lived for classical music in Toronto and Montreal.
Jennifer Liu
Jennifer Liu

Jennifer Liu

Jennifer holds a master's degree in piano performance and is pursuing her degree in journalism at Carleton University. Previously, she lived for classical music in Toronto and Montreal.
Jennifer Liu
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Ludwig Van Toronto

THE SCOOP | Federally Funded Arts Study Mistakes Positive Gains For Negative News

By Jennifer Liu on April 29, 2018

An independent investigation by Ludwig Van has revealed major errors in a federally funded study looking into the salaries of arts administration staff, resulting in a total reversal of the findings.
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THE SCOOP | Orchestra Toronto’s Music Director Kevin Mallon To Step Down

By Michael Vincent on May 17, 2018

After five years at the helm of Orchestra Toronto, Belfast-born conductor Kevin Mallon will be stepping down and a new interim conductor hired to for the 2018-19 season.
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THE SCOOP | The Elora Festival And Singers Scramble As CRA Revokes Charitable Status

By Anya Wassenberg on April 28, 2018

Amongst the turmoil this week involving the disgraced departure of conductor Noel Edison, Ludwig Van has learned that the Elora Festival and Singers have had their charitable status revoked by the CRA last January 2018.
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