Announced yesterday, the U.S.-based publishing company Primary Wave has acquired the rights to Glenn Gould, including master royalties, his name (which was trademarked by Glenn Gould Limited in 2012), and his likeness.
While the terms of the deal have not been disclosed to the public, it likely represents a substantial investment by Primary Wave, who have been busy buying up the rights to artist catalogues from the likes of rock stars like Kurt Cobain and John Lennon from eager recording companies who have been struggling to monetise their catalogues after subscription streaming sites have diluted their value.
“In addition, their focus on all musical genres across all media platforms is a perfect fit for Glenn Gould and we are already excited about the many new perspectives and projects that they are bringing to the table,” said Stephen Posen, Sole Executor of the Glenn Gould Estate.
Posen went on to suggest that Gould’s love of technology would have meant he would have embraced the sale, as a “direct-to-listener experience.”
“His innovative approach to music interpretation and his use of technology made acquiring his catalogue an easy choice for us and we look forward to furthering the legacy of this legendary artist,” commented Lawrence Mestel, Founder & CEO of Primary Wave Music Publishing.
Primary Wave did not respond to our request for further comment.