Mirvish Productions and CAA South Central Ontario (CAA SCO) have announced a new 10-year partnership agreement. That deal includes renaming one of Toronto’s iconic theatre venues.ven
The Ed Mirvish Theatre will be renamed as the CAA Ed Mirvish Theatre under the terms of the partnership.
“Today’s announcement reinforces CAA’s commitment to live theatre in Toronto and brings the best theatre productions from all over the world, to over 56 million CAA and AAA members across North America,” says Jay Woo, President & CEO, CAA Club Group in a media release. “We are excited to be a part of the return of theatre in the city of Toronto.”
The Details
- The CAA Ed Mirvish Theatre will officially open to the public in May 2022 for the Canadian premiere of Harry Potter and the Cursed Child, the largest production of a play in Canadian theatre history.
- Naming rights for the CAA Theatre (formerly The Panasonic), and CAA Lounges at the Princess of Wales and Royal Alexandra Theatres are also part of the agreement.
- CAA members will be able to access exclusive rewards and deals for theatre shows.
What They’re Saying
“My father would have been extremely honoured and delighted to share the spotlight on the new CAA Ed Mirvish Theatre with a company that embodies and shares his core principles of trust, honesty and good value,” says David Mirvish.
“The partnership brings together one of Canada’s largest membership associations and the country’s leading theatrical organization and solidifies CAA as a key partner. The 10-year commitment will also continue to weave CAA into the cultural fabric of Canada’s largest city and give its members access to some of the best live theatre in the country,” says Rhonda English, chief marketing officer, CAA Club Group.
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