2022 Van Cliburn Piano Competition Tops YouTube Charts

By Michael Vincent on September 19, 2022

2022 Van Cliburn International Piano Competition
(L-R) Silver medal winner Anna Geniushene, gold medal winner Yunchan Lim, and bronze medal winner Dmytro Choni, ast the 16th Van Cliburn International Piano Competition; June 18, 2022 (Photo: Van Cliburn International Piano Competition)

For anyone that thinks a classical music competition is small potatoes, you obviously haven’t been following the Van Cliburn International Piano Competition lately.

The competition has just released the viewership results across various digital media channels between June 2–18, 2022 and the results are astonishing.

[Data: Cliburn News: August 2022]

By the numbers

Digital

  • 25M views
  • 5x increase from 2017
  • 50x increase from 2013
  • 177 countries

Social media 

  • 300M impressions
  • 80K new followers across platforms (a 141% increase)
  • 4M engagements

The biggest hit was the Youtube video of Yunchan Lim: Rachmaninov Piano Concerto No. 3 (with Marin Alsop and the Fort Worth Symphony Orchestra). The video trended in the top 24 videos globally with over 7M views.

Cliburn’s Youtube channel quintupled to 100K subscribers.

Why it matters

Using Yunchan’s Rach 3 video for comparison, these numbers put the Van Cliburn competition viewership well above some of the biggest television show premieres in history.

  • The Game of Thrones —  2.22M Viewers
  • The Walking Dead — 5.35M Viewers
  • The Flash — 4.8M Viewers

To name a few…

P.S.  

The numbers suggest mainstream-level popularity. Why is no one is talking about this?

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