{"id":97994,"date":"2023-07-25T11:09:01","date_gmt":"2023-07-25T15:09:01","guid":{"rendered":"https:\/\/www.ludwig-van.com\/toronto\/?p=97994"},"modified":"2023-07-25T11:09:01","modified_gmt":"2023-07-25T15:09:01","slug":"scoop-tiktok-relaunches-classicalmusic-organist-conductor-anna-lapwood","status":"publish","type":"post","link":"https:\/\/www.ludwig-van.com\/toronto\/2023\/07\/25\/scoop-tiktok-relaunches-classicalmusic-organist-conductor-anna-lapwood\/","title":{"rendered":"THE SCOOP | TikTok Relaunches #ClassicalMusic With Organist\/Conductor Anna Lapwood"},"content":{"rendered":"
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Photo by Karolina Grabowska (CC0C\/Pexels)<\/figcaption><\/figure>\n

TikTok has announced the return of its #ClassicalMusic challenge. This time around, organist Anna Lapwood will be the featured artist of #ClassicalMusic. The move was announced in advance of her performance with the BBC Proms on July 25 at Royal Albert Hall (and its 9,999 pipes).<\/p>\n

Classical music has steadily been making inroads in terms of finding Gen-Z listeners on the popular short video platform. In July 2022, TikTok and Warner Classics<\/a> teamed up to release an album, TikTok Classics \u2014 Memes & Viral Hits, with 18 popular tracks from the platform.<\/p>\n

The TikTok Effect<\/h3>\n

Lapwood is already a bona fide TikTok star with more than 550K followers. The Sony Classical artist\u2019s June video of Hans Zimmer’s score for the movie Interstellar has garnered 4 million views.<\/p>\n

She commented in a statement<\/a>. \u201cOne of my favourite things about TikTok is how it helps smash down perceived barriers between different genres. Since I started using TikTok I\u2019ve worked with so many people from all sorts of musical backgrounds and realised what a glorious tool collaboration can be to bring classical music to a new audience. TikTok has really blown open my whole musical world and I can\u2019t wait to see what collaboration the world throws at me next!\u201d<\/p>\n

Naturally, the BBC Proms is hoping for an expanded audience base.<\/p>\n

Career opportunities outside the world of social media have been launched on the platform. Violinist Esther Abrami was named \u2018Best Influential Star\u2019 by Forbes Magazine in 2019 (and whose TikTok videos have currently amassed more than 107 million views). It led to live performances with the English Symphony Orchestra, among others.<\/p>\n

It’s a phenomenon that extends to any genre of music. The majority of hit pop singles<\/a> released today aim for a viral moment on TikTok, and many succeed.<\/p>\n

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@annalapwoodorgan<\/a> <\/p>\n

Yes i did nearly forget to play at the start ? #classicalmusic<\/a> #newmusic<\/a> #filmmusic<\/a> #peterpan<\/a> #jamesnewtonhoward<\/a> #organtok<\/a> #organ<\/a> #organist<\/a> #peterpan2003<\/a> #idobelieveinfairies<\/a> #music<\/a> #musician<\/a> #recording<\/a> #multitrack<\/a> #jamesnewtonhoward<\/a> <\/p>\n

\u266c Flying (From “Peter Pan” Soundtrack) – Anna Lapwood<\/a> <\/section>\n<\/blockquote>\n