{"id":88998,"date":"2022-12-16T15:52:56","date_gmt":"2022-12-16T20:52:56","guid":{"rendered":"https:\/\/www.ludwig-van.com\/toronto\/?p=88998"},"modified":"2022-12-16T15:52:56","modified_gmt":"2022-12-16T20:52:56","slug":"scoop-new-data-says-classical-music-use-youtube-90-2021","status":"publish","type":"post","link":"https:\/\/www.ludwig-van.com\/toronto\/2022\/12\/16\/scoop-new-data-says-classical-music-use-youtube-90-2021\/","title":{"rendered":"THE SCOOP | New Data Says Classical Music Use On YouTube Is Up 90% Over 2021"},"content":{"rendered":"
\"Image
Image by Artapixel (CC0\/Pixabay)<\/figcaption><\/figure>\n

Classical music is the fastest growing genre on YouTube, according to newly released research by a major global music company. New research data<\/a> from Epidemic Sound, a music tech company based in Sweden, reveals that the use of classical music has jumped by more than 90% in the past year.<\/p>\n

The figures come from creators worldwide who use music the company offers as the soundtrack to videos of various kinds. While they relate strictly to the music production company’s own tracks, it’s worth noting Epidemic Sound’s music was used in more than 14 million videos<\/strong>, representing 1.5 billion views per day<\/strong> on YouTube.<\/p>\n

Epidemic Sound is a somewhat contentious company<\/a> within the global music community because of their royalty-free music production model. The payout to artists is a flat fee, leaving Epidemic to resell the “royalty-free” tracks as often as they like, as opposed to the traditional royalty model, which compensates songwriters and composers for each broadcast or stream.<\/p>\n

However, it does put them in a unique position to evaluate the data from the more than 35,000 tracks<\/strong> they now manage. The report analyzed metadata from their vast catalogue between January 1, 2022 and October 31, 2022.<\/p>\n

Classical music is on a high<\/h3>\n

The figures show that online content creators are choosing classical music more and more often.<\/p>\n