{"id":73355,"date":"2021-12-13T15:58:49","date_gmt":"2021-12-13T20:58:49","guid":{"rendered":"https:\/\/www.ludwig-van.com\/toronto\/?p=73355"},"modified":"2021-12-13T15:58:49","modified_gmt":"2021-12-13T20:58:49","slug":"scoop-new-report-shows-arts-organizations-coping-covid-realities","status":"publish","type":"post","link":"https:\/\/www.ludwig-van.com\/toronto\/2021\/12\/13\/scoop-new-report-shows-arts-organizations-coping-covid-realities\/","title":{"rendered":"THE SCOOP | New Report Shows How Arts Organizations Are Coping With COVID Realities"},"content":{"rendered":"<figure id=\"attachment_73357\" aria-describedby=\"caption-attachment-73357\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-73357\" src=\"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2021\/12\/Arts_report.jpg\" alt=\"Canadian Opera Company - Joey and Toby Tannenbaum Centre (Photo: GTD Aquitaine)\" width=\"1200\" height=\"628\" \/><figcaption id=\"caption-attachment-73357\" class=\"wp-caption-text\">Canadian Opera Company &#8211; Joey and Toby Tannenbaum Centre (Photo: GTD Aquitaine)<\/figcaption><\/figure>\n<p>A new report offers insight into how North American arts organizations are adapting to the rapidly changing performance environment of the last couple of years.<\/p>\n<p>MogoARTS Marketing, a digital marketing company with a client list that includes the Stratford Festival, Boston Ballet, and The 5th Avenue Theatre, among others, has released their State of the Arts Marketing whitepaper for 2021 Q3.<\/p>\n<p>As the omicron variant makes headlines globally, most of North America seems committed to continuing the reopening of arts and other performance venues. MogoARTS&#8217; latest report points to the changes that have come with the realities of a COVID ravaged world.<\/p>\n<h3><strong>The Survey<\/strong><\/h3>\n<ul>\n<li>A total of 13 questions, and it ran from Sept. 9 to Sept. 23, 2021<\/li>\n<li>Sent to <strong>479 arts organizations<\/strong> through email and newsletter subscribers<\/li>\n<li>Responses from more than <strong>850 individuals<\/strong><\/li>\n<li><strong>4% of respondents were Canadian<\/strong>, the rest from the United States, with the majority (52%) hailing from the western states<\/li>\n<li>Respondents included performing arts centres, theatres (65% between the two), &#8220;other&#8221;, being museums, festivals, and other stakeholders at 19%, orchestras 8%, and ballet companies 4%<\/li>\n<\/ul>\n<h3><strong>Getting Back On Stage<\/strong><\/h3>\n<ul>\n<li>97% of organizations will be back to hosting live events by December 2021<\/li>\n<li>50% had already returned to the stage<\/li>\n<li>Only 3% were delaying opening until January to March 2022<\/li>\n<\/ul>\n<h3><strong>Pandemic Changes<\/strong><\/h3>\n<p>The pandemic and the crisis it sparked in the performing arts has resulted in many changes and adjustments as arts organizations manoeuvre to keep up with the current reality.<\/p>\n<ul>\n<li>87% of organizations reported <strong>flat or a decrease in marketing budgets<\/strong><\/li>\n<li>Since January 2021, there was a significant increase in organizations who reported having to balance needs with <strong>reduced staffing<\/strong><\/li>\n<li>62% of organizations had to make programming decisions related to <strong>safety requirements<\/strong> as well as accommodate social distance seating<\/li>\n<li>18% of organizations reported a <strong>delay in reopening<\/strong> caused by the availability of staff and talent<\/li>\n<\/ul>\n<h3><strong>New Priorities<\/strong><\/h3>\n<p>Priorities have changed. The biggest takeaway: <strong>a move away from season planning<\/strong> (<strong>-84%<\/strong> year over year as per their own data), towards <strong>a focus on single ticket sales<\/strong> (<strong>+500%<\/strong>) year over year.<\/p>\n<ul>\n<li>The single top priority for respondents was focusing on <strong>single-ticket sales at 24%<\/strong><\/li>\n<li>A total of <strong>53%<\/strong> said <strong>ticket sales<\/strong> were a top priority, including single-ticket sales (24%), season ticket sales (11%), donations (10%), and subscriptions (8%)<\/li>\n<li><strong>16%<\/strong> are focusing on <strong>staying connected<\/strong> to their existing audiences<\/li>\n<li><strong>11%<\/strong> said they were prioritizing <strong>safety precautions<\/strong> for in-person audiences, including communicating.<\/li>\n<\/ul>\n<p>Leaning on communications strategies were among the key areas that the responding organizations indicated were crucial to their survival, including email blasts and newsletters.<\/p>\n<p>One positive figure that emerges from the data is evidence of more connections between arts organizations.<\/p>\n<ul>\n<li><strong>83% of organizations<\/strong> say they are working with peer arts organizations when it comes to reopening in all its complexities.<\/li>\n<\/ul>\n<p>Supporting the arts is the one thing anyone can do to help maintain the momentum, and help arts organizations stabilize in these uncertain times.<\/p>\n<h3 class=\"western\"><em><b>#LUDWIGVAN<\/b><\/em><\/h3>\n<p class=\"western\"><em>Get the daily arts news straight to your inbox.<\/em><\/p>\n<h3 class=\"western\"><em>Sign up for the Ludwig van Daily \u2014 classical music and opera in five minutes or less <\/em><a href=\"https:\/\/ludwig-van.us9.list-manage.com\/subscribe?u=4f785cb3f9058f2393ccad035&amp;id=57cdb68eac\" target=\"_blank\" rel=\"noopener\"><em>HERE<\/em><\/a>.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>A new report offers insight into how North American arts organizations are adapting to the rapidly changing performance environment of the last couple of years.<\/p>\n","protected":false},"author":64,"featured_media":73357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false},"categories":[38476,35839,39646,39],"tags":[35697,39366,2603],"yst_prominent_words":[23565,10459,14385,7140,29870,7941,28045,10829,6886,19057,7951,8005,25475,28888,10384,12264,12398],"acf":[],"jetpack_featured_media_url":"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2021\/12\/Arts_report.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9bakr-j59","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/73355"}],"collection":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/comments?post=73355"}],"version-history":[{"count":2,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/73355\/revisions"}],"predecessor-version":[{"id":73358,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/73355\/revisions\/73358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/media\/73357"}],"wp:attachment":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/media?parent=73355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/categories?post=73355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/tags?post=73355"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/yst_prominent_words?post=73355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}