{"id":71072,"date":"2021-05-12T18:07:19","date_gmt":"2021-05-12T22:07:19","guid":{"rendered":"https:\/\/www.ludwig-van.com\/toronto\/?p=71072"},"modified":"2021-05-12T18:07:19","modified_gmt":"2021-05-12T22:07:19","slug":"scoop-research-shows-artists-think-livestreaming-vital","status":"publish","type":"post","link":"https:\/\/www.ludwig-van.com\/toronto\/2021\/05\/12\/scoop-research-shows-artists-think-livestreaming-vital\/","title":{"rendered":"THE SCOOP | Research Shows Artists Think Livestreaming Is Vital"},"content":{"rendered":"<p style=\"text-align: center\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-71073\" src=\"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2021\/05\/Middlesex_University_resewarch.jpg\" alt=\"\" width=\"1200\" height=\"628\" \/><\/p>\n<p>A new study from Middlesex University has uncovered some insight into how artists are feeling about livestreamed concerts.<\/p>\n<p>The study involved approximately 1,500 professional musicians and fans. They asked each participant to fill out a survey designed to gain insights into the experience of livestreamed events. Interviews were also conducted, including musicians, concert promoters, and venues. At 29%, classical music made up the largest survey cohort. Jazz made up 19%. The other genres (folk, pop, rock, blues, and electronic music) made up a combined 52%.<\/p>\n<p>The results showed musicians are remarkably bullish on livestreaming.<\/p>\n<p>\u201cOur research has highlighted how important it is for audience members to be able to communicate with, and feel connected to, each other and the musicians performing,\u201d said Co-author Sam Leak, lecturer in Popular Music at Middlesex. \u201cAs a performer, this finding is interesting to me not only because it impacts my livestreaming practice, but also because it could well enhance the experience of my audiences in physical venues.\u201d<\/p>\n<h3><strong>The five key takeaways were:<\/strong><\/h3>\n<ul>\n<li>Livestreaming makes live music accessible<\/li>\n<li>Emotional engagement matters<\/li>\n<li>Audiences are willing to pay<\/li>\n<li>Musicians are dissatisfied with income<\/li>\n<li>Livestreaming is here to stay<\/li>\n<\/ul>\n<h3><strong>The survey also included insight into the specific trends.<\/strong><\/h3>\n<p>With technical know-how being a concern, musicians tended to opt for what they knew with Facebook and YouTube as the favourite two platforms.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-71075\" src=\"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2021\/05\/Platforms_for_Livestreaming-figure.jpg\" alt=\"Platforms_for_Livestreaming-figure\" width=\"1200\" height=\"494\" \/><\/p>\n<p>Opinions seemed divided on whether or not legal knowledge was a barrier to livestreaming, especially with the differences between ticketed and free livestreams license requirements.<\/p>\n<p>The big downside for musicians and audience alike was the lack of interaction. The idea of applause or cheering using a virtual text emoji just doesn\u2019t have the same effect.<\/p>\n<p>90% of musicians and 92% of fans agreed livestreaming will, in the future, be a successful tool to reach audiences unable or unwilling to go to physical venues. Over two-thirds of those surveyed agreed livestreaming will remain an essential part of the landscape after the pandemic.<\/p>\n<p>71% of musicians firmly agreed that having little or no interaction with the audience was a barrier to livestreaming or to livestreaming more.<\/p>\n<p>One of the most interesting findings was that a total of 71% were disappointed with how much money they made from their streams.<\/p>\n<p>Despite the disappointment, 72% of live music fans and 74% of musicians agree that live-streamed performances should be paid for.<\/p>\n<p>In addition, 62% of fans say the cost of paywalls for livestreamed shows isn\u2019t a barrier. Over three-quarters (78%) of fans would be prepared to pay for a livestream show by an artist who is offering some other livestreamed content for free.<\/p>\n<p>There was also a psychological issue informing decisions surrounding paying for livestreams. Despite an equivalent amount of effort, time, and resources that goes into producing a livestream, 93% of attendees and 80% of musicians agreed that tickets for livestreamed performances should cost less than tickets for live performances in a physical venue.<\/p>\n<p>Donations was the most popular payment method.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-71077\" src=\"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2021\/05\/Monetisation_methods_used_for_livestreaming.jpg\" alt=\"Monetisation_methods_used_for_livestreaming\" width=\"1200\" height=\"740\" \/><\/p>\n<p>According to Artistic and Executive Director John Gilhooly from Wigmore Hall in London, he sees livestreaming as a way to attract new wealthy donors from around the world. The livestreams events at Wigmore resulted in ~$1.7 Million (CAD) in revenue collected from donations during the online events.<\/p>\n<p>The question begs to answer, though. What would have happened if they charged for those events rather than present as a way to get donations? Would they have made more? Now is the time to find out.<\/p>\n<p>The research was funded by the Economic and Social Research Council and included King\u2019s College London, the Musicians\u2019 Union, the Incorporated Society of Musicians (ISM), and the Music Venue Trust.<\/p>\n<p>Read the entire report <a href=\"https:\/\/staging2.livestreamingmusic.uk\/wp-content\/uploads\/2021\/05\/Livestreaming-Music-in-the-UK.pdf\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<h3 class=\"western\"><em><span style=\"color: #000000\"><span style=\"font-family: Liberation Serif, serif\"><span style=\"font-size: x-large\"><b>#LUDWIGVAN<\/b><\/span><\/span><\/span><\/em><\/h3>\n<p class=\"western\"><em>Get the daily arts news straight to your inbox.<\/em><\/p>\n<h3 class=\"western\"><em>Sign up for the Ludwig van Daily\u00a0\u2014 classical music and opera in five minutes or less <\/em><a href=\"https:\/\/bowtie.mailbutler.io\/tracking\/hit\/583e6ce0-dfd0-48be-8a33-61256b3c58e3\/a01723d1-1d1d-44ee-9d0c-779ed93a798c\" target=\"_blank\" rel=\"noopener\"><em>HERE<\/em><\/a>.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>A new study from Middlesex University has uncovered some insight into how artists are feeling about livestreamed concerts.<\/p>\n","protected":false},"author":7,"featured_media":71073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false},"categories":[38476,19,36,39646,39],"tags":[39420,20710,33627],"yst_prominent_words":[7200,13868,6715,9951,21152,10704,10824,28893,28898,6616,6796,7763,14328,11501,12473],"acf":[],"jetpack_featured_media_url":"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2021\/05\/Middlesex_University_resewarch.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9bakr-iuk","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/71072"}],"collection":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/comments?post=71072"}],"version-history":[{"count":3,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/71072\/revisions"}],"predecessor-version":[{"id":71078,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/71072\/revisions\/71078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/media\/71073"}],"wp:attachment":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/media?parent=71072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/categories?post=71072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/tags?post=71072"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/yst_prominent_words?post=71072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}