{"id":52009,"date":"2018-03-27T10:30:48","date_gmt":"2018-03-27T14:30:48","guid":{"rendered":"https:\/\/www.ludwig-van.com\/toronto\/?p=52009"},"modified":"2018-03-28T11:13:12","modified_gmt":"2018-03-28T15:13:12","slug":"why-is-new-music-such-a-hard-sell","status":"publish","type":"post","link":"https:\/\/www.ludwig-van.com\/toronto\/2018\/03\/27\/why-is-new-music-such-a-hard-sell\/","title":{"rendered":"NEVER HEARD OF IT | Why Is New Music Such A Hard Sell?"},"content":{"rendered":"<figure id=\"attachment_52015\" aria-describedby=\"caption-attachment-52015\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-52015 size-full\" src=\"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2018\/03\/The-Hard-Sell-Of-New-Music.jpg\" alt=\"In this extraordinary age of creative innovation and artistic curiosity, why does new music continue to struggle to find an audience?\" width=\"1024\" height=\"536\" srcset=\"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2018\/03\/The-Hard-Sell-Of-New-Music.jpg 1024w, https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2018\/03\/The-Hard-Sell-Of-New-Music-300x157.jpg 300w, https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2018\/03\/The-Hard-Sell-Of-New-Music-768x402.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-52015\" class=\"wp-caption-text\">In this extraordinary age of creative innovation and artistic curiosity, why does new music continue to struggle to find an audience? Or does it?<\/figcaption><\/figure>\n<p><span class=\"wpsdc-drop-cap\">E<\/span>arlier this year, the <a href=\"https:\/\/www.ludwig-van.com\/toronto\/2018\/02\/27\/the-scoop-toronto-symphony-orchestra-announces-2018-19-season-with-cuts-to-programming\/\" rel=\"noopener\">TSO announced<\/a> the cancellation of its long-running New Creations Festival, a yearly showcase of contemporary classical music. It comes at a time when the TSO and orchestras all over the continent are increasingly programming performances like movie screenings with live music and crossover artists that turn beloved classics into pop music. Is the future of classical music in trouble? Does it mean that Toronto audiences don\u2019t support new compositions?<\/p>\n<p>Most contemporary composers would disagree with a gloomy diagnosis. \u201cIt\u2019s a great time to be an artist, no question,\u201d says Canadian composer Andrew Staniland.<\/p>\n<p>Jordan Pal is the RBC Affiliate Composer with the TSO \u201cThere\u2019s always doomsayers,\u201d he notes. \u201cThis art is not going anywhere. You look back at the history of this art \u2014 people have been saying this forever. It\u2019s always managed to thrive.\u201d<\/p>\n<p>Part of the reason for the conflicting impressions may be that new music itself is hard to define. Contemporary composers have at their disposal a palate of sounds that is unprecedented in scope. Canadian composer, pianist, conductor, and educator Gary Kulesha is also Composer Advisor to the TSO. \u201cIn the 21st century, there is emerging a kind of language which is&#8230;everything,\u201d he says. \u201cI\u2019m aware of all the techniques available.\u201d Using that broad range of options, he chooses sounds for their connotative and evocative power.<\/p>\n<p>As in many other genres, a single category for classical music no longer seems anywhere near adequate. Greek-Canadian composer <a href=\"https:\/\/www.ludwig-van.com\/toronto\/2015\/04\/22\/qa-21-questions-for-christos-hatzis\/\" rel=\"noopener\">Christos Hatzis<\/a> would go even farther. \u201cI don\u2019t believe in categorization of any kind.\u201d It\u2019s gone well beyond the simplistic way record stores used to put jazz and classical in different slots. \u201cBoth the listeners and the markets have moved beyond that,\u201d he says. As he points out, it\u2019s the industry and its larger institutions that have to catch up.<\/p>\n<p>\u201cI think one of the biggest problems around new music is the way people talk about it,\u201d says Andrew Staniland. That, and a preoccupation with dissonant noise music. \u201cIt\u2019s an unfortunate effect.\u201d<\/p>\n<p>Classical or art music has undergone a sea change over the last two decades or so. Music historians debate over when the Common Practice Period \u2014 characterized by tonality \u2014 began or ended exactly, but most generally put its demise roughly coinciding with the start of the 20th century. When many laypeople think of modern art music, they think immediately of the dissonant Modern period. That\u2019s when composers deliberately eschewed any conventional notions of melody or harmony.<\/p>\n<p>Innovation on its own can be a difficult listen, and dissonance doesn\u2019t connect as easily with its audience. But, as Gary Kulesha points out, the 20th century was also a time when composers were developing the innovative range of sounds and techniques now available.<\/p>\n<p>\u201cIt\u2019s only been in the last 20 years that we\u2019ve moved away from that,\u201d Gary notes. Since about the turn of the 21st century, a new mode seems to be emerging. Is it another sort of Common Practice? \u201cI think we are returning expression to music,\u201d Gary says. With its anything-goes aesthetic, however, it becomes harder and harder to define what any commonality may be. \u201cI don\u2019t think we\u2019re talking about style anymore.\u201d<\/p>\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/vEiVRaj0LnY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/div>\n<blockquote><p>\u201cThere is something at work that is pulling us back towards accessibility.\u201d \u2014\u00a0Jordan Pal<\/p><\/blockquote>\n<p>\u201cIt\u2019s an incredibly pluralistic time,\u201d says Jordan Pal. Still, he feels a common movement away from experimentation for its own sake. \u201cThere is something at work that is pulling us back towards accessibility.\u201d<\/p>\n<p>With a lack of consensus over style, presenting new music poses unique issues. Although the New Creations Festival will be no more, the TSO\u2019s regular season programming does include individual concerts of new music, including a revival of John Adams\u2019 <em>City Noir<\/em>, which premiered at New Creations in 2011. Still, it forms a small percentage of programming for the TSO or any modern orchestra.<\/p>\n<p>\u201cBut I don\u2019t think that\u2019s unreasonable,\u201d says Gary. \u201cThere would have to be a bias towards the music of the past just because of the sheer volume.\u201d<\/p>\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/yJSf4tmDgrk?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/div>\n<p>Even with its inherent challenges, it seems that Toronto does appreciate new music, backing up the contention that audiences get it more than the institutions themselves at times. Despite the New Creations Festival\u2019s demise, its last iteration in March 2018 saw good ticket sales, including a near sell-out for the finale on March 10, and standing ovations.<\/p>\n<p>Mervon Mehta, Executive Director, Performing Arts for the Royal Conservatory is a proponent of contemporary classical music, and had it in his sights from the moment Koerner Hall opened its doors a decade ago. \u201cRight from the outset, we knew we wanted (\u2026) newly minted music.\u201d In fact, the RCM commissioned a new piece by revered Canadian composer R. Murray Schafer for the grand opening.<\/p>\n<p>In May 2018, Koerner Hall will be presenting the fifth version of the 21C Festival that showcases compositions of this century. \u201cIt\u2019s doing well,\u201d he reports. \u201cWe sell out some concerts.\u201d The key, it would seem, lies in having realistic expectations. \u201cWe\u2019re not talking pop music,\u201d he says, pointing out the esoteric nature of the music. Some performances only sell at 50% or so. \u201cAnd we\u2019re quite happy with 50 percent.\u201d In those five years of 21C, the RCM has presented 161 Toronto premieres, of which, 69 were by Canadian composers.<\/p>\n<blockquote><p>\u201cIf you like Bach, Debussy, Stravinsky \u2014 maybe you\u2019ll like this, the next evolution of this music.\u201d \u2014 Mervon\u00a0Mehta<\/p><\/blockquote>\n<p>Successfully introducing that esoteric programming to audiences has to be approached somewhat strategically. Despite their firm commitment, the RCM and Mehta took about five years to develop 21C. \u201cIt does take time to build up a rapport with your audience,\u201d he notes. New music as repertoire comes into the picture more gradually when your audience is so very attached to centuries-old compositions.\u00a0 It\u2019s about putting it into context. \u201cIf you like Bach, Debussy, Stravinsky \u2014 maybe you\u2019ll like this, the next evolution of this music.\u201d<\/p>\n<p>Unlike the world of visual arts or literature, where innovation is celebrated and sought after, music is a tougher sell. \u201cIn music, it takes a lot longer,\u201d Mehta notes. \u201cThe classical music world is even less open to new ideas.\u201d Still, he agrees that audiences are more receptive in the end than most institutions of the classical music world.<\/p>\n<p>Jordan Pal oversees a number of new music-driven initiatives for the orchestra. One of them is The Reading Session, an event where emerging composers can hear their scores performed by members of the TSO and get direct feedback from the musicians and Pal. The manuscripts are submitted anonymously in a blind jury process that works to foster new talent. The event includes advice on preparing scores for professional performance, and is open to Canadian composers of any age as a way of fostering new talent.<\/p>\n<p>While a festival setting is often a successful way of introducing new compositions, Pal points out that there are other opportunities that can be used. As an example, he points to the TSO\u2019s programming for the 2017 sesquicentennial, which included 60+ commissions and concerts. \u201cThe response was overwhelming,\u201d he says, although he believes that\u2019s common with audiences for new music. \u201cThey experience something new and fresh.\u201d<\/p>\n<figure id=\"attachment_52016\" aria-describedby=\"caption-attachment-52016\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-52016\" src=\"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2018\/03\/composer-collage.jpg\" alt=\"(Top l-r ): Christos Hatzis, Mervon Mehta; (Bottom l-r):\u00a0Andrew Staniland, Gary Kulesha, Jordan Pal\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2018\/03\/composer-collage.jpg 1024w, https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2018\/03\/composer-collage-300x169.jpg 300w, https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2018\/03\/composer-collage-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-52016\" class=\"wp-caption-text\">(Top l-r ): Christos Hatzis, Mervon Mehta; (Bottom l-r):\u00a0Andrew Staniland, Gary Kulesha, Jordan Pal<\/figcaption><\/figure>\n<p>As a presenter, choosing from the sometimes confusing menu of new classical music boils down to the simplest of criteria. \u201cDoes the music speak to the audience?\u201d Mehta says he looks for music that is vital and innovative in its approach.<\/p>\n<p>The venue can make an enormous difference. Mervon Mehta brought New York City collective <a href=\"https:\/\/www.ludwig-van.com\/toronto\/2017\/05\/28\/scrutiny-bang-on-a-can-all-stars-bang-on-canada\/\" rel=\"noopener\">Bang On A Can<\/a> to Toronto for the 2017 21C Festival. Founded by American composers Julia Wolfe, David Lang, and Michael Gordon, Bang On A Can&#8217;s compositions incorporate electric guitars and orchestral instruments. Mervon recalls seeing them perform in an NYC nightclub full of 20-somethings absolutely rapt in attention. Bringing the same group, with its punk rock aesthetic and presentation, to a tony concert venue like Koerner Hall is an entirely different experience \u2014 and audience. Being able to reconcile and straddle several genres and musical worlds is the part that can take some time to develop from a presenter\u2019s point of view.<\/p>\n<p>For composers, it\u2019s not just a matter of exploring new sounds and tonalities, it\u2019s about finding a place in the pluralistic world of contemporary music and culture overall. It\u2019s more than the music that has changed.<\/p>\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/LS7-Ri3ysFE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/div>\n<blockquote><p>\u201cMake yourself relevant.\u201d \u2014 Christos Hatzis<\/p><\/blockquote>\n<p>\u201cI always see music as an act of communication,\u201d says Christos Hatzis. In the world of art music, it is difficult to escape the weight of the past. \u201cBerlioz was writing under the ghost of Beethoven,\u201d he notes. As art music relinquished its place as the forefront of popular music, its nature changed. \u201cIt\u2019s no longer at the forefront of innovation,\u201d he says. \u201cNon-classical composers are much more attuned to that situation.\u201d<\/p>\n<p>Christos Hatzis has simple advice for a young composer starting out today. \u201cMake yourself relevant.\u201d He\u2019s worked with artists from the world of hip hop, DJs, and electronic music, among other things. \u201cThen, the opportunities will come to you.\u201d<\/p>\n<p>\u201cAll of my music for the last 15 years or so \u2014 even before that \u2014 it\u2019s all inspired by human rights.\u201d He has a long-standing interest in Innu and First Nations music, and a fascination with throat singers that began years ago when he went on a documentary trip to the Arctic with a CBC producer in search of practitioners of the ancient art. \u201cThe indigenous issue is huge. We just keep ignoring it.\u201d One of his more prominent commissions was written for the ballet <em>Going Home Star \u2014 Truth and Reconciliatio<\/em>n. He scored the music for the Royal Winnipeg Ballet and the ballet, which examines the life of a young First Nations woman in an urban fairy tale, premiered in 2014 and toured Canada in 2016. He was very conscious of the issue of cultural appropriation. \u201cThe only way a white English guy is going to be able to justify himself, you have to put every ounce of energy into it.\u201d<\/p>\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Ax-AXSs2DgI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent&#038;listType=playlist&#038;list=PL8UsN7TTHNYbAnEFV7iQIfnCXwQr6o_PD\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/div>\n<blockquote><p>\u201cI\u2019m 100 percent driven by my own curiosity. You can do anything.&#8221; \u2014\u00a0Andrew Staniland<\/p><\/blockquote>\n<p>Like their music, today\u2019s composers are all over the proverbial map. \u201cIt\u2019s difficult to point to where this homogeneous group begins and ends.\u201d Canadian composer Andrew Staniland&#8217;s career and body of work is a case in point. \u201cI\u2019m 100 percent driven by my own curiosity. You can do anything. There are so many ways to be a contemporary composer.\u201d<\/p>\n<p>His striking oratorio, <em>Dark Star Requiem<\/em>, was nominated for two Juno Awards in 2017. Originally produced by Tapestry Opera, the work received its world premiere at the Luminato Festival in 2010. The piece, with a libretto by poet Jill Battson, covers the history of AIDS, including a personification of the virus as a seductive invader of the body. While <em>Dark Star Requiem<\/em> was widely acclaimed, and the recorded version well received, its theme ensures that it\u2019s not the kind of piece that is likely to find itself on the list of regular programming for most orchestras. \u201cIt doesn\u2019t really fit anywhere,\u201d he acknowledges.<\/p>\n<p>Currently an Associate Professor in composition and electronic music at Memorial University, Andrew has crafted a busy career outside the box. His current work includes arrangements and work with artists from multiple genres. \u201cIt\u2019s an open book.\u201d He\u2019s often inspired by fields as diverse as science and poetry. \u201cI love the chase,\u201d he says. \u201cWhat would this sound like?\u201d<\/p>\n<p>What, indeed.<\/p>\n<p><em>[March 28, 2018, 11:00 a.m. Article updated to include video from works by composers mentioned in the article]<\/em><\/p>\n<h3><b><i>LUDWIG VAN TORONTO<\/i><\/b><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>In this extraordinary age of creative innovation and artistic curiosity, why does new music continue to struggle to find an audience? Or does it?<\/p>\n","protected":false},"author":64,"featured_media":52015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false},"categories":[14761,4967,29,14732],"tags":[282,784,4098,5592,2198],"yst_prominent_words":[15756,18218,18228,18226,12858,18216,18219,6715,8358,18217,18230,18229,11741,14009,6606,18223,6616,15118,9024,18227],"acf":[],"jetpack_featured_media_url":"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2018\/03\/The-Hard-Sell-Of-New-Music.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9bakr-dwR","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/52009"}],"collection":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/comments?post=52009"}],"version-history":[{"count":8,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/52009\/revisions"}],"predecessor-version":[{"id":52023,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/52009\/revisions\/52023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/media\/52015"}],"wp:attachment":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/media?parent=52009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/categories?post=52009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/tags?post=52009"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/yst_prominent_words?post=52009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}