![\"Indieopera\"](\"http:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2015\/05\/Indieopera.jpg\")
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Tapestry Opera<\/a> has announced it has been awarded a $35,000 US grant from Opera America\u2019s<\/a> Building Opera Audiences fund, made possible by the Ann and Gordon Getty Foundation.<\/p>\n According to Marc A. Scorca, President\/CEO of Opera\u00a0America, the grant program is awarded to companies with\u00a0innovative projects looking to engage new audiences for opera.<\/p>\n Tapestry Opera Artistic Director Michael Mori thanked Opera\u00a0America on behalf of Indie Opera T.O and Tapestry Opera \u201cfor providing a collective resource that will allow us to communicate a fresh and revitalized image for opera in the 21st century.\u201d<\/p>\n Tapestry Opera will use the funds to support a new digital campaign for\u00a0Indie Opera T.O.<\/a>, a network formed as a way to provide support between Toronto’s many independent opera companies. Their model was originally inspired by\u00a0a program\u00a0successfully pioneered by the New York Opera Alliance. Members\u00a0include Tapestry Opera, Against the Grain Theatre, Opera 5, The Bicycle Opera Project, Essential Opera, Metro Youth Opera, Liederwo\u0308lf, FAWN, Urbanvessel, Loose Tea Music Theatre, The Friends of Gravity and Opera After Hours.<\/p>\n When asked more about Indie Opera T.O., Mori said,\u00a0\u201cThe approach we are taking here is to in effect crowd source opera audiences using twelve networks instead of one, coordinated with at least one shared message.\u201d<\/p>\n The idea was to \u201ctie them all together, access greater possibility of going viral on social media, and create the impression that there is a vibrant young scene in Toronto.”<\/p>\n Mori attested to\u00a0a need for awareness of Toronto\u2019s indie opera scene, which is in dire need of rebranding. \u201cThat rebrand,\u201d Mori said, \u201chas to be backed up with a real contrast to the negative stereotypes. And with twelve companies driven by diverse young leaders, they can present\u00a0shows in ways they know (and hope) their contemporaries will love.\u201d<\/p>\n The funds will go to a 12-month campaign and build of website, analytical tools and possibly\u00a0hiring an indie digital PR firm. Needs also include\u00a0messaging strategy, bringing fledgling composite up-to-date on best practices, social media coordinated strategy, and a video campaign with resources allotted to each company.<\/p>\n In regards to finding and\u00a0building an audience for indie opera in Toronto, Mori said,\u00a0\u201cThe average person is just a consumer of things they find attractive and stimulating, and Indie Opera T.O. and Tapestry are aiming to show how opera in the 21C can be that and not worry about appealing to niche tastes.\u201d<\/p>\n #LUDWIGVAN<\/em><\/strong><\/p>\n Want more updates on Toronto-centric classical music news and review\u00a0before anyone else finds out? Get our exclusive newsletter\u00a0<\/em>here<\/a><\/em><\/span>\u00a0and follow us on\u00a0<\/em>Twitter<\/a><\/em><\/span>\u00a0for all the latest.<\/em><\/p>\n\n","protected":false},"excerpt":{"rendered":" Toronto’s indie opera groups are making their way onto the world map with a new grant received by Indie Opera T.O, thanks to Tapestry new opera works.<\/p>\n","protected":false},"author":7,"featured_media":28239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false},"categories":[118,39,43,63],"tags":[5425,5424,4699],"yst_prominent_words":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2015\/05\/Indieopera.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9bakr-7lr","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/28237"}],"collection":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/comments?post=28237"}],"version-history":[{"count":14,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/28237\/revisions"}],"predecessor-version":[{"id":28252,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/28237\/revisions\/28252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/media\/28239"}],"wp:attachment":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/media?parent=28237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/categories?post=28237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/tags?post=28237"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/yst_prominent_words?post=28237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}