{"id":26783,"date":"2015-04-01T10:42:46","date_gmt":"2015-04-01T14:42:46","guid":{"rendered":"https:\/\/www.ludwig-van.com\/?p=26783"},"modified":"2015-04-02T18:25:08","modified_gmt":"2015-04-02T22:25:08","slug":"breaking-toronto-symphony-orchestra-expected-to-change-name-to-presidents-choice-symphony-orchestra","status":"publish","type":"post","link":"https:\/\/www.ludwig-van.com\/toronto\/2015\/04\/01\/breaking-toronto-symphony-orchestra-expected-to-change-name-to-presidents-choice-symphony-orchestra\/","title":{"rendered":"BREAKING | Toronto Symphony Orchestra Expected to Change Name to President\u2019s Choice Symphony Orchestra"},"content":{"rendered":"<figure id=\"attachment_26784\" aria-describedby=\"caption-attachment-26784\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-26784 size-full\" src=\"http:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2015\/04\/PCO.jpg\" alt=\"Leaked logo, of the new President's Choice Symphony Orchestra\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2015\/04\/PCO.jpg 1000w, https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2015\/04\/PCO-300x150.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-26784\" class=\"wp-caption-text\">Proposed logo of the new &#8220;President&#8217;s Choice Symphony Orchestra&#8221;<\/figcaption><\/figure>\n<p>[Editors Note: April 2, 2015. Did you catch it? &#8211; We hope you enjoyed our April Fools]<\/p>\n<p>The Toronto Symphony Orchestra\u00a0are currently in negotiations with the popular Loblaws supermarket chain to rename themselves, \u201cPresident\u2019s Choice Symphony Orchestra\u201d, effective 2016.<\/p>\n<p>According to a source close to Music director, Peter Oundjun, the longtime TSO conductor\u00a0has been a big fan of Loblaws and President\u2019s Choice products for many years and thinks this would be a wonderful match for the 93 year-old orchestra. He was alleged to have said \u201cIt is our mandate to provide Toronto with affordable, high quality entertainment, and we feel the President\u2019s Choice brand is exactly the kind of thing classical music needs right now: cheap quality music.\u201d<\/p>\n<p>President&#8217;s Choice\u00a0also known as \u201cPC\u201d, is a store brand\u00a0owned by Loblaw Companies Limited, Canada\u2019s largest food retailer. PC represents the company\u2019s premium line, and includes a wide variety of grocery and household products, in addition to financial services and mobile phones, and potentially, a symphony orchestra.<\/p>\n<p>While private labels have been associated with inferior or inconsistent quality, President\u2019s Choice products are promoted as being equal to or better than name brands at more affordable prices.<\/p>\n<p>Gilford Weston Jr. Jr., executive chairman and President of Loblaw Companies Limited stated, \u201cPeople are proud of the association with PC. \u00a0In fact, storefronts often promote themselves through secondary signage, as &#8220;The Home of President\u2019s Choice&#8221;. The brand has also been used as a general promotional device for products other than PC, with advertising that refers to &#8220;the people who bring you President\u2019s Choice&#8221;, rather than a corporate name or particular store banner. This is a reflection of our brand integrity, and what better way to build upon that integrity than by absorbing a world-class orchestra.\u201d<\/p>\n<p>When asked Jr. Jr. how the company will interact with the daily business of the former TSO, he stated &#8220;that nothing would change, other than a new name under the PC brand, which we think sounds just as beautiful as the music they play.\u201d<\/p>\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Toronto Symphony Orchestra are currently in negotiations with the popular Loblaws supermarket chain to rename themselves, \u201cPresident\u2019s Choice Symphony Orchestra\u201d, effective 2016.<\/p>\n","protected":false},"author":7,"featured_media":26792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false},"categories":[118,39,60,63],"tags":[5362,3360],"yst_prominent_words":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2015\/04\/PCSO-aprilfools.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9bakr-6XZ","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/26783"}],"collection":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/comments?post=26783"}],"version-history":[{"count":12,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/26783\/revisions"}],"predecessor-version":[{"id":26889,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/26783\/revisions\/26889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/media\/26792"}],"wp:attachment":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/media?parent=26783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/categories?post=26783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/tags?post=26783"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/yst_prominent_words?post=26783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}