{"id":19104,"date":"2014-05-31T14:06:37","date_gmt":"2014-05-31T18:06:37","guid":{"rendered":"https:\/\/www.ludwig-van.com\/?p=19104"},"modified":"2014-05-31T14:06:37","modified_gmt":"2014-05-31T18:06:37","slug":"lang-lang-to-release-his-own-fragrance-range","status":"publish","type":"post","link":"https:\/\/www.ludwig-van.com\/toronto\/2014\/05\/31\/lang-lang-to-release-his-own-fragrance-range\/","title":{"rendered":"Lang Lang to release his own fragrance range"},"content":{"rendered":"<p><a href=\"http:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2014\/05\/Lang_lang.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-19105\" alt=\"Lang_lang\" src=\"http:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2014\/05\/Lang_lang.png\" width=\"592\" height=\"480\" srcset=\"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2014\/05\/Lang_lang.png 592w, https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2014\/05\/Lang_lang-300x243.png 300w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/a><\/p>\n<p>Soon you too can smell like a piano virtuoso, when Lang Lang releases his own range of perfume in the fall.<\/p>\n<p>The piano star will d\u00e9but his European fragrance in September in collaboration with Firmenich \u2013 a French distribution company responsible for scents from Armani and Dior.<\/p>\n<p>In a tweet last week Lang Lang stated, \u201cVery excited to announce the launch of my first fragrance!! Will sell in Europe in the fall and China next year. :)\u201d<\/p>\n<p>Lang Lang\u2019s fragrance will include elements of jasmine, kyara wood, pink and black pepper, kumquat, bergamotte, gardenia, lavender, cedar wood, vetiver, patchouli and musk.<\/p>\n<p>In an <a href=\"http:\/\/blogs.wsj.com\/scene\/2013\/12\/20\/lang-lang-on-the-keys-to-success\/\" target=\"_blank\">interview<\/a> with The Wall Street Journal, he explained his love for perfumes, and that he never has time to wash his suits. &#8220;When I\u2019m travelling, sometimes the smell isn\u2019t very pleasant. And when I\u2019m on stage, I don\u2019t only want to smell the piano. Sometimes, when they tune a piano, you smell this oil, or a glue kind of smell. It\u2019s weird.\u201d<\/p>\n<p>This is not the first time Lang Lang has lent his name to a product \u2013 he has also secured endorsements deals with Volkswagen, Allianz, Telefonica, Bombardier and China Merchants Bank.<\/p>\n<p>I wonder how he will describe its high notes and its low notes\u2026<\/p>\n<p><i>Michael Vincent<\/i><i><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soon you too can smell like a piano virtuoso, when Lang Lang releases his own range of perfume in the fall. The piano star will d\u00e9but his European fragrance in September in collaboration with Firmenich \u2013 a French distribution company responsible for scents from Armani and Dior. In a tweet last week Lang Lang stated, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":19105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false},"categories":[117,39,47],"tags":[4677,1904],"yst_prominent_words":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2014\/05\/Lang_lang.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9bakr-4Y8","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/19104"}],"collection":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/comments?post=19104"}],"version-history":[{"count":6,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/19104\/revisions"}],"predecessor-version":[{"id":19111,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/19104\/revisions\/19111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/media\/19105"}],"wp:attachment":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/media?parent=19104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/categories?post=19104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/tags?post=19104"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/yst_prominent_words?post=19104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}