{"id":111392,"date":"2025-01-31T12:37:07","date_gmt":"2025-01-31T17:37:07","guid":{"rendered":"https:\/\/www.ludwig-van.com\/toronto\/?p=111392"},"modified":"2025-02-03T07:00:03","modified_gmt":"2025-02-03T12:00:03","slug":"scoop-canada-live-music-association-releases-benchmark-study-industry-economic-impact","status":"publish","type":"post","link":"https:\/\/www.ludwig-van.com\/toronto\/2025\/01\/31\/scoop-canada-live-music-association-releases-benchmark-study-industry-economic-impact\/","title":{"rendered":"THE SCOOP | Canada Live Music Association Releases A Benchmark Study On Industry Economic Impact"},"content":{"rendered":"<figure id=\"attachment_111394\" aria-describedby=\"caption-attachment-111394\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-111394\" src=\"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2025\/01\/Copy-of-NEWS-2025-01-31T123613.115.jpg\" alt=\"The Hambourg Trio at the Toronto Arts and Letters Club: Jan, Boris and Professor Michael Hambourg in June 1912 (Archives of Ontario\/Public domain)\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2025\/01\/Copy-of-NEWS-2025-01-31T123613.115.jpg 1200w, https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2025\/01\/Copy-of-NEWS-2025-01-31T123613.115-300x157.jpg 300w, https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2025\/01\/Copy-of-NEWS-2025-01-31T123613.115-1024x536.jpg 1024w, https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2025\/01\/Copy-of-NEWS-2025-01-31T123613.115-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-111394\" class=\"wp-caption-text\">The Hambourg Trio at the Toronto Arts and Letters Club: Jan, Boris and Professor Michael Hambourg in June 1912 (<a href=\"https:\/\/www.wikidata.org\/wiki\/Q2860571\" target=\"_blank\" rel=\"noopener\">Archives of Ontario<\/a>\/Public domain)<\/figcaption><\/figure>\n<p>A new study just released by the <a href=\"https:\/\/www.canadianlivemusic.ca\/\" target=\"_blank\" rel=\"noopener\">Canada Live Music Association<\/a> offers hard numbers that document the economic impact of the music industry on the Canadian economy. That includes an over all $10.92 billion CAD contribution to the nation\u2019s GDP, and the creation of more than 100K jobs.<\/p>\n<p>Erin Benjamin, President and CEO of the Canadian Live Music Association, released the report titled Here and Now: understanding the economic power and potential of Canada\u2019s live music industry at Allied Music Centre Theatre on January 30. The report, prepared in conjunction with <a href=\"https:\/\/www.canadianlivemusic.ca\/economic-impact-assessment\" target=\"_blank\" rel=\"noopener\">Nordicity<\/a>, a prominent strategic analysis firm, offers an economic impact study of Canada\u2019s live music sector<\/p>\n<p>\u201cThe incredible small, medium, and large venues, clubs, concert halls, festivals, arenas, and other live music spaces that connect artists with their fans form a vast, complex, indoor and outdoor ecosystem. This is the system that facilitates live music\u2013and its massive supply chain across Canada, be it a national arena tour, or a one-off local show in a 120-cap independent venue\u2026and everything in-between.\u201d said <strong>Erin Benjamin<\/strong>, President &amp; CEO of the CLMA in a statement.<\/p>\n<p>\u201cUnderstanding and harnessing this system creates a significant and scalable competitive advantage for Canadians and for all levels of government and is essential for our artists so that they can continue to share the music we love and need. And why wouldn\u2019t we? This study is a benchmark, the numbers in it have been achieved largely in the absence of any dedicated fiscal policy frameworks aimed at incentivizing growth. $10.92B in combined impact from live music and tourism spending\u2026 without trying.\u201d<\/p>\n<h3>A Look At The Numbers<\/h3>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif\">Among the 100,000+ jobs that live music supports in Canada are not only performers and artists, but stage technicians, promoters, venue staff and many others that spill off from related businesses. Those shows attract hundreds of thousands of tourists. Let\u2019s not forget connected industries like hotels and restaurants, among others.<\/span><\/p>\n<ul>\n<li>In 2023, (aka before the Taylor Swift effect), Canadian live music festivals and live shows at Canadian venues brought in a total of <strong>19.69 million visitors<\/strong>.<\/li>\n<\/ul>\n<p>Combined totals of live music company operations and related tourism spending:<\/p>\n<ul>\n<li>$10.92 billion contribution to GDP<\/li>\n<li>$9.9 billion in visitor spending<\/li>\n<li>101,604 jobs created<\/li>\n<li>$3.73 billion in tax revenues<\/li>\n<li>$5.84 billion in labour income<\/li>\n<\/ul>\n<p>Looking at live music operations alone:<\/p>\n<ul>\n<li>$2 billion contribution to GDP<\/li>\n<li>27,490 jobs created<\/li>\n<li>$513.5 million in taxes<\/li>\n<li>$1.17 billion in labour income<\/li>\n<\/ul>\n<p>\u201cThe findings in Here and Now make it clear that protecting and growing Canada\u2019s live music infrastructure directly results in more jobs, major economic impact for cities and towns, and more performance opportunities for Canadian artists. It means more fans choosing Canada when deciding where to spend their (billions of, as it turns out) music tourism dollars. It means sold out hotels, fully booked flights, bustling shops, and restaurants. It means togetherness and social cohesion. It means better mental health. It means thriving downtowns. It means attracting and retaining other industries and talent to our cities. It means more revenue for artists and musicians. It means more music and memories with family and friends that change our lives,\u201d said <strong>Tarun Nayar<\/strong>, Co-Founder, 5X Festival; Co-Founder, Snakes x Ladders, artist, and board chair of the CLMA.<\/p>\n<h3>Final Thoughts<\/h3>\n<p>As governments worldwide cut their financial support for the arts, it\u2019s important to counteract the false notion that culture and the arts are a drain on public finances \u2014 something that benefits only the elite few.<\/p>\n<p>The report\u2019s findings make clear that live music as an industry has a significant effect on both local and national economies, and one that extends far beyond the realm of music per se.<\/p>\n<ul>\n<li>You can check out the full report, or read an executive summary, [<strong><a href=\"https:\/\/www.canadianlivemusic.ca\/economic-impact-assessment\" target=\"_blank\" rel=\"noopener\">HERE<\/a><\/strong>].<\/li>\n<\/ul>\n<p><strong><em>Are you looking to promote an <a href=\"https:\/\/www.ludwig-van.com\/toronto\/advertising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0e101a\"><u>event<\/u><\/span><\/a>? Have a\u00a0<a href=\"https:\/\/www.ludwig-van.com\/toronto\/masthead\/\" target=\"_blank\" rel=\"noopener\"><u>news tip<\/u><\/a>? Need to know the best\u00a0<a href=\"https:\/\/www.ludwig-van.com\/toronto\/events\/\" target=\"_blank\" rel=\"noopener\"><u>events<\/u><\/a>\u00a0happening this weekend? Send us a\u00a0<\/em><\/strong><a href=\"mailto:anya@ludwig-van.com?subject=Let's%20chat\" target=\"_blank\" rel=\"noopener\"><strong><em><u>note<\/u>.<\/em><\/strong><br \/>\n<\/a><\/p>\n<h3 class=\"western\"><em><b>#LUDWIGVAN<\/b><\/em><\/h3>\n<p class=\"western\"><em>Get the daily arts news straight to your inbox.<\/em><\/p>\n<h3 class=\"western\"><em>Sign up for the Ludwig Van Toronto e-Blast! \u2014 local classical music and opera news straight to your inbox <\/em><a href=\"https:\/\/583e6ce0-dfd0-48be-8a33-61256b3c58e3.mlbtlr.com\/p2\/Fbd8jWoWQQ6CdBcLIvut3Q\/02E3cYaETqaj4Xm087cpSg?contactid=S3HHYfHY5rZv5f94S15MnA\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/583e6ce0-dfd0-48be-8a33-61256b3c58e3.mlbtlr.com\/p2\/Fbd8jWoWQQ6CdBcLIvut3Q\/02E3cYaETqaj4Xm087cpSg?contactid%3DS3HHYfHY5rZv5f94S15MnA&amp;source=gmail&amp;ust=1695737525351000&amp;usg=AOvVaw0QTqKRwRJQFGK3KoJYigxX\">HERE<\/a>.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>A new study just released by the Canada Live Music Association offers hard numbers that document the economic impact of the music industry.<\/p>\n","protected":false},"author":64,"featured_media":111394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false},"categories":[41660,38264,19,39646,39,63],"tags":[41710,41711],"yst_prominent_words":[39122,10704,10824,6616,7081],"acf":[],"jetpack_featured_media_url":"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2025\/01\/Copy-of-NEWS-2025-01-31T123613.115.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9bakr-sYE","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/111392"}],"collection":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/comments?post=111392"}],"version-history":[{"count":27,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/111392\/revisions"}],"predecessor-version":[{"id":111420,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/111392\/revisions\/111420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/media\/111394"}],"wp:attachment":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/media?parent=111392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/categories?post=111392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/tags?post=111392"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/yst_prominent_words?post=111392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}