{"id":100458,"date":"2023-11-20T16:16:21","date_gmt":"2023-11-20T21:16:21","guid":{"rendered":"https:\/\/www.ludwig-van.com\/toronto\/?p=100458"},"modified":"2023-11-20T16:16:21","modified_gmt":"2023-11-20T21:16:21","slug":"scoop-ontario-arts-council-report-arts-culture-travel-brings-11-4-billion-province","status":"publish","type":"post","link":"https:\/\/www.ludwig-van.com\/toronto\/2023\/11\/20\/scoop-ontario-arts-council-report-arts-culture-travel-brings-11-4-billion-province\/","title":{"rendered":"THE SCOOP | Ontario Arts Council Report: Arts And Culture Travel Brings $11.4 Billion To The Province"},"content":{"rendered":"<figure id=\"attachment_100461\" aria-describedby=\"caption-attachment-100461\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-100461\" src=\"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2023\/11\/Copy-of-NEWS-15.jpg\" alt=\"Original Image of Toronto by Joe from Pixabay (CC0C)\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2023\/11\/Copy-of-NEWS-15.jpg 1200w, https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2023\/11\/Copy-of-NEWS-15-300x157.jpg 300w, https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2023\/11\/Copy-of-NEWS-15-1024x536.jpg 1024w, https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2023\/11\/Copy-of-NEWS-15-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-100461\" class=\"wp-caption-text\">Original Image of Toronto by <a href=\"https:\/\/pixabay.com\/sv\/users\/jplenio-7645255\/\" target=\"_blank\" rel=\"noopener\">Joe<\/a> from <a href=\"https:\/\/pixabay.com\/\" target=\"_blank\" rel=\"noopener\">Pixabay<\/a> (CC0C)<\/figcaption><\/figure>\n<p>They stay longer, spend more, and come from afar \u2014 a new report details what the arts and culture tourism brings to the province.<\/p>\n<p>The Ontario Arts Council (OAC) released a report last week that quantifies the impact that tourism oriented around arts and culture has in the province. The document was commissioned by OAC from Forum Research Inc, a Toronto-based research and polling specialist.<\/p>\n<p>The report, titled the Ontario Arts and Culture Tourism Profile, is based on data from Statistics Canada.<\/p>\n<h2>Arts, Culture &amp; Travel<\/h2>\n<p>One of the key takeaways from the document is that trips and travel oriented around arts and culture has a bigger economic impact than non-arts related travel \u2014 nearly triple the impact, as it happens.<\/p>\n<ul>\n<li>Tourists spend just about <strong>$11.4 billion<\/strong> on arts and culture tourism in Ontario;<\/li>\n<li>The direct value-added to the province is calculated at <strong>$5.7 billion<\/strong>.<\/li>\n<\/ul>\n<p>In response to the report\u2019s findings, Rita Davies, chair of the OAC\u2019s board of directors, stated:<\/p>\n<p>\u201cForum\u2019s analysis demonstrates that the economic impact of arts and culture tourism ripples out beyond artists and arts organizations into local economies, job creation and growth. It also shows that arts and culture activities are an important factor in why travellers choose to visit Ontario.\u201d<\/p>\n<p>The Northern Ontario Tourism Summit was the backdrop for the launch of the report. There, Ontario Culture Days hosted a conversation between Michael Murray, OAC\u2019s CEO, and Kathleen Sharpe, executive director of the Ontario Cultural Attractions Fund<\/p>\n<p>Michael noted, \u201cThe tourism sector was among the hardest hit by the pandemic. The arts sector \u2014 also rebuilding itself in the post-COVID-19 era \u2014 can play a key role not only in restoring pre-pandemic impact, but as part of a growth strategy for Ontario.\u201d<\/p>\n<h2>Numbers from the Ontario Arts and Culture Tourism Profile<\/h2>\n<p>Here are some of the numbers that demonstrate the concrete impacts of arts and culture tourism.<\/p>\n<h3>They stay longer, and come from far away:<\/h3>\n<ul>\n<li><strong>40%<\/strong> of all arts and culture visitors came and stayed for three days or more; that contrasts with <strong>13%<\/strong> of non-arts tourists;<\/li>\n<li><strong>55%<\/strong> of all overseas visitors came for the arts and culture;<\/li>\n<li><strong>36%<\/strong> of arts and culture visitors from within the province of Ontario stayed for three or more nights;<\/li>\n<li>That jumps to<strong> 67%<\/strong> for Canadian out-of-province arts and culture tourists<\/li>\n<li><strong>42%<\/strong> of arts and culture visitors from within Ontario came were on a day trip;<\/li>\n<li>Of arts and culture visitors from outside of Canada, <strong>72%<\/strong> stayed three or more nights, as compared to only<strong> 33%<\/strong> of non-arts and culture visitors<\/li>\n<li>When it comes to arts and culture visitors from the USA,<strong> 44%<\/strong> stayed three to seven nights, and another<strong> 33%<\/strong> stayed for one or two nights.<\/li>\n<\/ul>\n<h3>They spend more:<\/h3>\n<p>Overall, <strong>13% of unique tourist trips<\/strong> included arts and culture activities, but those trips accounted for <strong>30% of tourist spending<\/strong> in the province.<\/p>\n<p>More than <strong>18.4 million unique tourist trips<\/strong> to Ontario included arts and culture activities, and they were part of about <strong>1\/8 of all tourist trip<\/strong>s within the province.<\/p>\n<p>It&#8217;s clear that the combination of arts, culture and travel is a winning one for the province.<\/p>\n<p>Read the whole document [<strong><a href=\"https:\/\/www.arts.on.ca\/oac\/media\/oac\/Publications\/Research%20Reports%20EN-FR\/Economic%20Contribution%20of%20the%20Arts\/Ontario-Arts-and-Culture-Tourism-Profile-2023-FINAL-s.pdf\" target=\"_blank\" rel=\"noopener\">HERE<\/a><\/strong>].<\/p>\n<p><strong><em>Are you looking to promote an <a href=\"https:\/\/www.ludwig-van.com\/toronto\/advertising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0e101a\"><u>event<\/u><\/span><\/a>? Have a\u00a0<a href=\"https:\/\/www.ludwig-van.com\/toronto\/masthead\/\" target=\"_blank\" rel=\"noopener\"><u>news tip<\/u><\/a>? Need to know the best\u00a0<a href=\"https:\/\/www.ludwig-van.com\/toronto\/events\/\" target=\"_blank\" rel=\"noopener\"><u>events<\/u><\/a>\u00a0happening this weekend? Send us a\u00a0<\/em><\/strong><a href=\"mailto:anya@ludwig-van.com?subject=Let's%20chat\" target=\"_blank\" rel=\"noopener\"><strong><em><u>note<\/u>.<\/em><\/strong><br \/>\n<\/a><\/p>\n<h3 class=\"western\"><em><b>#LUDWIGVAN<\/b><\/em><\/h3>\n<p class=\"western\"><em>Get the daily arts news straight to your inbox.<\/em><\/p>\n<h3 class=\"western\"><em>Sign up for the Ludwig Van Toronto e-Blast! \u2014 local classical music and opera news straight to your inbox <\/em><a href=\"https:\/\/583e6ce0-dfd0-48be-8a33-61256b3c58e3.mlbtlr.com\/p2\/Fbd8jWoWQQ6CdBcLIvut3Q\/02E3cYaETqaj4Xm087cpSg?contactid=S3HHYfHY5rZv5f94S15MnA\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/583e6ce0-dfd0-48be-8a33-61256b3c58e3.mlbtlr.com\/p2\/Fbd8jWoWQQ6CdBcLIvut3Q\/02E3cYaETqaj4Xm087cpSg?contactid%3DS3HHYfHY5rZv5f94S15MnA&amp;source=gmail&amp;ust=1695737525351000&amp;usg=AOvVaw0QTqKRwRJQFGK3KoJYigxX\">HERE<\/a>.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>They stay longer, spend more, and come from afar \u2014 a new report by the Ontario Arts Council details what the arts and culture tourism adds to the province.<\/p>\n","protected":false},"author":64,"featured_media":100461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false},"categories":[40430,36,39646,39,3693,64],"tags":[9821,39005],"yst_prominent_words":[7060,19011,16238],"acf":[],"jetpack_featured_media_url":"https:\/\/www.ludwig-van.com\/toronto\/wp-content\/uploads\/sites\/2\/2023\/11\/Copy-of-NEWS-15.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9bakr-q8i","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/100458"}],"collection":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/comments?post=100458"}],"version-history":[{"count":3,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/100458\/revisions"}],"predecessor-version":[{"id":100462,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/posts\/100458\/revisions\/100462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/media\/100461"}],"wp:attachment":[{"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/media?parent=100458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/categories?post=100458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/tags?post=100458"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/toronto\/wp-json\/wp\/v2\/yst_prominent_words?post=100458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}