{"id":7873,"date":"2023-01-23T00:26:51","date_gmt":"2023-01-23T00:26:51","guid":{"rendered":"https:\/\/www.ludwig-van.com\/main\/?p=7873"},"modified":"2023-01-23T00:26:51","modified_gmt":"2023-01-23T00:26:51","slug":"7-elevens-classical-music-experiment","status":"publish","type":"post","link":"https:\/\/www.ludwig-van.com\/main\/2023\/01\/23\/7-elevens-classical-music-experiment\/","title":{"rendered":"7-Eleven’s classical music experiment"},"content":{"rendered":"

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The 7-Eleven\u00a0is taking a controversial approach to deterring loiterers and shoplifters at their Austin, Texas, locations. They’ve started playing classical music over the store’s loudspeakers.<\/p>\n

The theory is that the music creates a more pleasant shopping experience for customers, making loiterers and potential shoplifters feel out of place.<\/p>\n

It’s not the first time a business has used classical music to deter unwanted behaviour. London’s underground system and some grocery stores have also implemented the strategy.<\/p>\n

While it’s still early days, franchisee Jagat Patel acknowledged that the nonstop music probably makes it tough for homeless people to sleep at night. \u201cBut at the same time, I have to protect my business. This is my bread and butter. And if my customers don\u2019t come, then that\u2019s a problem,\u201d says Patel to the Washington Post<\/a>.<\/p>\n

It remains to be seen whether the strategy will be effective in the long term, or whether it will be adopted by 7-Eleven stores in other cities. But for now, shoppers in Austin can enjoy a little Mozart or Beethoven while picking up their Slurpee.<\/p>\n

Music as a crime deterrent<\/h3>\n