{"id":581,"date":"2022-09-19T18:43:55","date_gmt":"2022-09-19T18:43:55","guid":{"rendered":"https:\/\/www.ludwig-van.com\/main\/?p=581"},"modified":"2022-09-19T18:47:15","modified_gmt":"2022-09-19T18:47:15","slug":"2022-van-cliburn-piano-competition-tops-youtube-charts","status":"publish","type":"post","link":"https:\/\/www.ludwig-van.com\/main\/2022\/09\/19\/2022-van-cliburn-piano-competition-tops-youtube-charts\/","title":{"rendered":"2022 Van Cliburn Piano Competition Tops YouTube Charts"},"content":{"rendered":"<figure id=\"attachment_582\" aria-describedby=\"caption-attachment-582\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-582\" src=\"http:\/\/www.ludwig-van.com\/main\/wp-content\/uploads\/sites\/6\/2022\/09\/The-Cliburn-International-Piano-Competition.jpg\" alt=\"2022 Van Cliburn International Piano Competition\" width=\"1200\" height=\"628\" \/><figcaption id=\"caption-attachment-582\" class=\"wp-caption-text\">(L-R) Silver medal winner Anna Geniushene, gold medal winner Yunchan Lim, and bronze medal winner Dmytro Choni, ast the 16th Van Cliburn International Piano Competition; June 18, 2022 (Photo: Van Cliburn International Piano Competition)<\/figcaption><\/figure>\n<p>For anyone that thinks a classical music competition is small potatoes, you obviously haven\u2019t been following the Van Cliburn International Piano Competition lately.<\/p>\n<p>The competition has just released the viewership results across various digital media channels between June 2\u201318, 2022 and the results are astonishing.<\/p>\n<figure id=\"attachment_585\" aria-describedby=\"caption-attachment-585\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-585\" src=\"http:\/\/www.ludwig-van.com\/main\/wp-content\/uploads\/sites\/6\/2022\/09\/2022-Cliburn-Competition-cover-image.jpg\" alt=\"\" width=\"1200\" height=\"1200\" \/><figcaption id=\"caption-attachment-585\" class=\"wp-caption-text\">[Data: Cliburn News: August 2022]<\/figcaption><\/figure>\n<h3><strong>By the numbers<\/strong><\/h3>\n<p><strong>Digital<\/strong><\/p>\n<ul>\n<li>25M views<\/li>\n<li>5x increase from 2017<\/li>\n<li>50x increase from 2013<\/li>\n<li>177 countries<\/li>\n<\/ul>\n<p><strong>Social media\u00a0<\/strong><\/p>\n<ul>\n<li>300M impressions<\/li>\n<li>80K new followers across platforms (a 141% increase)<\/li>\n<li>4M engagements<\/li>\n<\/ul>\n<p>The biggest hit was the Youtube video of Yunchan Lim: Rachmaninov Piano Concerto No. 3 (with Marin Alsop and the Fort Worth Symphony Orchestra). The video trended in the top 24 videos globally with over 7M views.<\/p>\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"Yunchan Lim \uc784\uc724\ucc2c \u2013 RACHMANINOV Piano Concerto No. 3 in D Minor, op. 30 \u2013 2022 Cliburn Competition\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/DPJL488cfRw?start=2320&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Cliburn\u2019s Youtube channel quintupled to 100K subscribers.<\/p>\n<h3><strong>Why it matters<\/strong><\/h3>\n<p>Using Yunchan\u2019s Rach 3 video for comparison, these numbers put the Van Cliburn competition viewership well above some of the <a href=\"https:\/\/movieweb.com\/tv-shows-biggest-series-premiere\/\" target=\"_blank\" rel=\"noopener\">biggest television <\/a>show premieres in history.<\/p>\n<ul>\n<li>The Game of Thrones \u2014\u00a0 2.22M Viewers<\/li>\n<li>The Walking Dead \u2014 5.35M Viewers<\/li>\n<li>The Flash \u2014 4.8M Viewers<\/li>\n<\/ul>\n<p>To name a few\u2026<\/p>\n<h3><strong>P.S.\u00a0\u00a0<\/strong><\/h3>\n<p>The numbers suggest mainstream-level popularity. Why is no one is talking about this?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Van Cliburn Piano Competition has just released the viewership results across various digital media channels between June 2\u201318, 2022 and the results are astonishing.<\/p>\n","protected":false},"author":7,"featured_media":582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[34,3,14],"tags":[33],"yst_prominent_words":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.ludwig-van.com\/main\/wp-content\/uploads\/sites\/6\/2022\/09\/The-Cliburn-International-Piano-Competition.jpg","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/posts\/581"}],"collection":[{"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/comments?post=581"}],"version-history":[{"count":3,"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/posts\/581\/revisions"}],"predecessor-version":[{"id":586,"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/posts\/581\/revisions\/586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/media\/582"}],"wp:attachment":[{"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/media?parent=581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/categories?post=581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/tags?post=581"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/yst_prominent_words?post=581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}