{"id":12331,"date":"2023-12-18T21:54:23","date_gmt":"2023-12-18T21:54:23","guid":{"rendered":"https:\/\/www.ludwig-van.com\/main\/?p=12331"},"modified":"2023-12-18T21:54:23","modified_gmt":"2023-12-18T21:54:23","slug":"online-content-creators-continue-trend-choosing-classical-music","status":"publish","type":"post","link":"https:\/\/www.ludwig-van.com\/main\/2023\/12\/18\/online-content-creators-continue-trend-choosing-classical-music\/","title":{"rendered":"Online Content Creators Continue Trend of Choosing Classical Music"},"content":{"rendered":"

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A new report from Epidemic Sound indicates that online content creators are still opening up to using classical music for their digital projects on a record-setting basis. The Swedish company\u2019s year-end report, 2023 Sound of the Internet, indicates that the use of classical music tracks grew by 80% year over year from 2022 to 2023.<\/span><\/p>\n

Traditionally, Western classical music lovers typically associate their beloved genre with the concert hall, another atmospheric venue, and live performance. But, the reality is that much of the music we hear on a daily basis is attached to online content.<\/span><\/p>\n

Creating music for online content creation is a vast market that is growing despite the lag between international copyright laws and the realities of digital life.<\/span><\/p>\n

What Is Epidemic Sound?<\/b><\/h3>\n

Epidemic Sound is one of several services that offer music for the vast online content creation market. Users can pay to use tracks owned by Epidemic Sound (i.e. with no royalty conflict), and not surprisingly, the company specializes in sync licensing, or licensing music created for videos and films. However, some users also come for the playlists, which are extensive and exclusive.<\/span><\/p>\n

The ship has already sailed when it comes to the use of such services \u2014 for the vast majority of online content creators, they offer access to affordable original music.<\/span><\/p>\n

The business model for Epidemic Sound includes upfront payment for the original artists. Epidemic buys the tracks upfront, and streaming revenues are split on a 50\/50 basis.<\/span><\/p>\n

It\u2019s not your father\u2019s royalty-paying system of music composition, in other words, but it does pay the original creator while still making it easy for the online world to produce content.<\/span><\/p>\n

While it\u2019s just one of multiple music services, its numbers make the report results significant. That includes:<\/span><\/p>\n