![\"\"](\"http:\/\/www.ludwig-van.com\/main\/wp-content\/uploads\/sites\/6\/2023\/09\/Apple-Music_BIS-1.gif\")
<\/p>\n<\/p>\n
Apple, a dominant player in the world of music streaming, has acquired the renowned 50-year-old Swedish label BIS Records<\/a>. With BIS known for its mastery of early and contemporary classical pieces, it\u2019s evident that Apple is looking to expand classical music ambitions.<\/p>\n Apple\u2019s foray into the classical sector began with the surprise acquisition<\/a> of the classical music streaming platform Primephonic in 2021. Two years later, Apple Music Classical<\/a>, a music streaming app boasting an initial catalogue of a staggering 5 million tracks, was launched.<\/p>\n The goal was to provide a custom classical music streaming platform to solve many of the failings of Apple Music’s clumsy treatment of classical music, especially with search. With countless versions of the same works, differentiation has become an issue that can be solved with expert curation.<\/p>\n In comes BIS Records, a label conceived by Robert von Bahr in the picturesque town of Akersberga, Sweden, in 1973. It quickly developed a reputation for its meticulous selection of classical pieces, ranging from the early Renaissance to avant-garde contemporary compositions.<\/p>\n BIS and Apple, both connoisseurs in their fields, share a commitment to top-notch audio quality. This alignment ensures that classical enthusiasts benefit from the finest audio experiences. Robert von Bahr, in expressing his support for the merger, highlighted this shared commitment, signifying a new era of musical consumption where technology and timeless compositions meld seamlessly.<\/p>\nApple\u2019s Classical Moves<\/h3>\n
Audio Excellence<\/h3>\n
Business Case<\/h3>\n