{"id":11758,"date":"2023-07-17T14:20:48","date_gmt":"2023-07-17T14:20:48","guid":{"rendered":"https:\/\/www.ludwig-van.com\/main\/?p=11758"},"modified":"2023-07-17T15:08:41","modified_gmt":"2023-07-17T15:08:41","slug":"luminates-midyear-music-industry-report-old-tunes-rule-vinyl-isnt-dead-and-language-matters","status":"publish","type":"post","link":"https:\/\/www.ludwig-van.com\/main\/2023\/07\/17\/luminates-midyear-music-industry-report-old-tunes-rule-vinyl-isnt-dead-and-language-matters\/","title":{"rendered":"Luminate&#8217;s Midyear Music Industry Report: Old Tunes Rule, Vinyl Isn&#8217;t Dead, and Language Matters"},"content":{"rendered":"<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11759\" src=\"http:\/\/www.ludwig-van.com\/main\/wp-content\/uploads\/sites\/6\/2023\/07\/Luminates-Midyear-Music-Industry-Report-1200\u00d7-676-px.gif\" alt=\"\" width=\"1200\" height=\"678\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Each year,<strong> <a href=\"https:\/\/luminatedata.com\/reports\/midyear-music-industry-report\/\" target=\"_blank\" rel=\"noopener\">Luminate<\/a> <\/strong>(previously known as Nielsen Music) releases two of the music industry&#8217;s most followed reports. The annual and mid-year reports offer insiders light-level insights into the music industry&#8217;s ever-evolving landscape.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that we&#8217;ve reached midyear, we\u2019ve done the heavy lifting and combed through it to highlight only the most significant findings.<\/span><\/p>\n<p><b>Key Findings:\u00a0 <\/b><span style=\"font-weight: 400;\">Old Tunes Rule, Vinyl Isn&#8217;t Dead, and Language Matters<\/span><\/p>\n<p><b>Run-through:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The Twist in Streaming: <\/b><span style=\"font-weight: 400;\">Sure, music streaming is up by 9.3%, but the star players aren&#8217;t the latest hits. It\u2019s the \u2018Catalog\u2019 music, tracks that are more than 18 months old, that are up by a whopping 19%. Remember when Kate Bush&#8217;s song resurfaced in &#8216;Stranger Things&#8217; and blew up by 16,867%? That&#8217;s a Catalog power play.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vinyl Continues to Grow: <\/b><span style=\"font-weight: 400;\">Digital albums are the dominant force, but interestingly, Vinyl seems to be becoming the industry&#8217;s favourite physical format. Fresh releases on vinyl are up by 27.4%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lost in Translation? Nope!: <\/b><span style=\"font-weight: 400;\">Music transcends borders, but similar languages do share a vibe. Countries with the same language tend to groove to the same tunes. English-speaking countries like the US, Canada, UK, and Australia, for example, have very similar streaming patterns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The Big Spenders:<\/b><span style=\"font-weight: 400;\"> Super Fans spend 40% more than casual listeners. They&#8217;re not just about streaming \u2013 they&#8217;re buying merchandise, concert tickets, and physical albums.<\/span><\/li>\n<\/ul>\n<p><b>Digging deeper: <\/b><span style=\"font-weight: 400;\">These insights highlight the evolving nature of music consumption. While streaming remains popular, &#8216;Catalog&#8217; music is seeing significant demand, vinyl sales are growing, and shared languages influence streaming patterns. These trends are crucial for artists and industry professionals strategizing in this ever-changing landscape.<\/span><\/p>\n<p><b>Bonus<\/b><span style=\"font-weight: 400;\">: Access the entire report for free [<\/span><a href=\"https:\/\/luminatedata.com\/wp-content\/uploads\/2023\/07\/Luminate_Midyear_Report_2023.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HERE<\/span><\/a><span style=\"font-weight: 400;\">].<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luminate releases 2023 midyear music industry report that outlines the current state of the music industry, includeing some surprising findings. <\/p>\n","protected":false},"author":7,"featured_media":11759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[86,2,270,3,14],"tags":[305],"yst_prominent_words":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.ludwig-van.com\/main\/wp-content\/uploads\/sites\/6\/2023\/07\/Luminates-Midyear-Music-Industry-Report-1200\u00d7-676-px.gif","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/posts\/11758"}],"collection":[{"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/comments?post=11758"}],"version-history":[{"count":3,"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/posts\/11758\/revisions"}],"predecessor-version":[{"id":11763,"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/posts\/11758\/revisions\/11763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/media\/11759"}],"wp:attachment":[{"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/media?parent=11758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/categories?post=11758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/tags?post=11758"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.ludwig-van.com\/main\/wp-json\/wp\/v2\/yst_prominent_words?post=11758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}